Wrote Peter Kuttner of Cambridge Seven Associates, one of the jurors. “Of all the products that claimed to be reusable, the Office 2001 case seems the most likely to have a second life,” IDEA judges praised the design for its reusability and elimination of wasteful packing materials. In contrast to the cardboard boxes that house most other software products, the Office 2001 for Mac package contains extra sleeves in which customers can store and transport their favorite CD-ROMs or compact discs. The design received a Gold Award in the Packaging Structures category in this year’s competition. worked together to create the brightly colored, reusable plastic case in which CD-ROM copies of Office 2001 for Mac are sold. Microsoft, Landor Associates, Ivy Hill Corp. Cosponsored by the Industrial Designers Society of America (IDSA) and Business Week magazine, IDEA is an annual competition honoring products that display exceptional form, usability features and interactive qualities. today announced that the packaging for Microsoft® Office 2001 for Mac is a Gold winner in the 2001 Industrial Design Excellence Awards (IDEA).
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